The Heart Behind Project Heartbeat
Project Heartbeat is a compassion-first outreach born from A CRTV Project, a creative studio committed to purpose, excellence, and authenticity. This initiative was sparked by a single late-night encounter with a woman trying to survive the cold with nothing but layers of women’s underwear and grocery bags after all of her belongings had been stolen.
Out of nearly twenty storefronts, she chose to rest her bike in front of our door. That quiet, holy interruption revealed what this space was always meant to be: a refuge. A place where creativity and compassion meet to remind people that God sees them, loves them, and has not forgotten their story.
What We’re Building
Project Heartbeat is more than a seasonal drive. It is an ongoing expression of care through thoughtfully assembled kits, discreet bags, and tangible reminders of hope for people navigating homelessness, instability, or crisis—especially women and mothers.
We partner with individuals, churches, and local businesses to gather resources, assemble kits, and respond to needs as they arise. Over time, the vision is to grow Project Heartbeat into a recurring rhythm of care anchored in Atlanta and beyond.
About A CRTV Project
A CRTV Project is a creative space set apart for purposeful work—storytelling, branding, design, and experiences that reflect God’s heart while serving real people. Project Heartbeat is one of the ways this studio gives back to the community, stewarding creativity as a tool for service, not just aesthetics.